This was a promotional design project created during my time with The Bryan-College Station Eagle newspaper. The goal was to develop engaging marketing materials that would support the newspaper’s outreach efforts and highlight its services to local readers and advertisers. I was tasked with conceptualizing and producing print-ready visuals aligned with the publication’s brand identity and messaging strategy.
Concept & Results:
I led the creative direction, design, and layout of the promotional piece, collaborating closely with the in-house marketing team to ensure brand consistency and effective communication. The final product struck a balance between informative content and visual appeal, successfully drawing reader interest while maintaining the newspaper’s professional tone. Through this project, I gained valuable experience designing for legacy media and learned how to adapt creative work to meet strict print production timelines. The success of the piece was reflected in positive internal feedback and its continued use in the newspaper’s outreach efforts.