This project was created for a client who runs a horror podcast and needed fresh artwork to help define the show’s visual identity. The primary goal was to develop a logo that would remain eye-catching and legible at small sizes—particularly on mobile screens—while clearly conveying the eerie, suspenseful tone of the podcast.
Concept & Results:
I focused on creating a logo that would instantly evoke a horror aesthetic, using bold contrast, sharp forms, and unsettling visual cues that reflect the genre. I handled the design process from concept through final execution, working independently while consulting with the client for feedback and iteration. The final artwork successfully captured the chilling tone of the podcast and stood out well across digital platforms. My main takeaway from this project was the importance of designing with scale and context in mind—especially for podcast platforms where the logo is often seen as a small icon. The project was a great exercise in balancing style with function, and the client was very pleased with the final result.
