This project was created in response to a departmental need to promote the undergraduate honors program more effectively. The goal was to produce a compelling communication piece that clarified the application process and encouraged eligible students to apply. I was asked to develop a solution that was both visually engaging and strategically informative.
Concept & Results:
I developed a targeted communication strategy and created promotional materials aimed at demystifying the honors program application. My focus was on clarity, visual appeal, and alignment with the department’s tone and branding. I collaborated with program coordinators to ensure accuracy and refined messaging to highlight key benefits for students. The final product successfully increased visibility for the honors program and generated a noticeable uptick in student inquiries. This project reinforced the value of clear, audience-centered design and demonstrated how thoughtful communication can drive engagement.
