This project involved designing a full vehicle wrap for the promotional truck used by the Brazos Valley Fair. While working at Sign Pro, I was tasked with developing a vibrant and eye-catching design that would serve as a mobile advertisement for the event. I was given full creative freedom to explore a concept that could capture the spirit of the fair and generate excitement in the community.
Concept & Results:
With the fair’s core attractions—rides, rodeo, and live entertainment—as the thematic foundation, I created a colorful, high-energy design that visually represented each of these elements. My goal was to balance bold imagery with legibility and brand alignment, ensuring the wrap would stand out whether parked or in motion. Working independently, I handled everything from concept development to final design production. The result was a lively, cohesive visual that effectively communicated the fair’s offerings and contributed to its regional visibility. This project taught me the importance of storytelling through design in large-format media, and it was especially rewarding to see the wrap come to life on the road.
