This social graphic was part of a larger visual campaign designed to promote the client’s appearance at the Experience Expo. The goal was to create engaging, on-brand digital assets for use across their social media platforms leading up to the event. I worked independently on the project, handling both the design direction and execution to ensure consistency with the client’s existing identity while drawing attention to their participation in the expo.
Concept & Results:
The concept focused on bold, clean visuals optimized for fast scrolling and mobile viewing—featuring clear typography, strong color contrast, and a layout that quickly communicated the event details. I designed the graphics to be adaptable across various platforms while maintaining visual cohesion throughout the campaign. The final designs contributed to increased engagement on the client’s social channels and helped build anticipation for their presence at the event. This project reinforced the importance of designing with both visual clarity and platform behavior in mind, especially when working within the fast-paced context of digital promotion.
