To celebrate their 25th anniversary, the St. Louis Australian Football Club reached out to refresh a logo I had originally designed for them. The goal was to create an updated mark that honored the club’s history while reinforcing its community-driven identity.
Concept & Results:
I collaborated closely with club leadership to understand what the milestone meant to them and to gather input on the visual elements that resonated most with players and fans. As the sole designer on the project, I was responsible for concept development, iteration, and final delivery. The final design strikes a balance between legacy and energy—paying homage to the club’s origins while bringing in a cleaner, more modern aesthetic. It was well received by the club and has since been rolled out across uniforms, merchandise, and digital platforms. This project reinforced the importance of designing with both tradition and adaptability in mind.
