I was contracted to design a series of banners for use at upcoming tradeshows. The goal was to create visually compelling, brand-consistent signage that would clearly communicate key messages and stand out in a crowded event environment. The client requested designs that maintained high visibility when placed behind standard table setups.
Concept & Results:
To meet this need, I focused on elevating both the text and imagery toward the top of each banner, ensuring clear legibility above booth tables and avoiding visual obstruction. I worked independently on this project, managing both the layout and design direction. Through close alignment with the client’s branding guidelines and practical booth constraints, the final banners were well received for their clarity, visual impact, and thoughtful composition. This project reinforced the importance of contextual design—understanding not just how a piece looks, but how and where it will be seen.
