While freelancing for Indecomm, I was tasked with developing a prototype for a new service launch. The client needed a complete redesign of their landing page to align with updated branding and better communicate the offering’s value. This project became my primary focus during my time with the company.
Concept & Results:
Using Adobe XD, I designed a responsive, user-friendly prototype that restructured the original content and introduced a more modern visual style. I worked independently on the design but collaborated closely with the client to iterate on feedback and ensure the layout met both functional and aesthetic goals. The final prototype helped clarify the service’s unique features and was well received internally. This project reinforced the importance of balancing structure and storytelling in UI design—particularly when communicating a new product or service to users.
